The Backyard is a branding identity for clients who plan to revolutionize the restaurant industry. The clients wanted to blend together a farm to table restaurant with a farmer's market, membership based co-op, and a brewery. They needed a name for their company, a logo and some branded applications that encompassed the community feel they wanted to evoke.
I came up with The Backyard as a name and concept because it is a place where memories are made and community comes together for celebrations, BBQs, and/or just good ol' fashion chill time. 
The backyard is where food is grown, beer is enjoyed and laughs are shared. Therefore, The Backyard Co-op, Eatery and Brewery is where community roots grow.
The backyard Co-op, Eatery & Brewery logo
Custom stationery
Website- Home page
Web- Secondary page
Full spread ad
Apparel
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